This is a little story about a casual interaction that took me from really excited to super disappointed in a matter of minutes. Little things like this are the reason I love the internet.
The setting was my office at work. While I’m organizing files and setting up projects, I typically like to entertain myself with podcasts. The podcast episode I was listening to on this day was a great interview with David Sleight by Jeffery Zeldman on The Big Web Show podcast.
I design for both print and web, including a 48 page quarterly magazine, making this episode on transitioning to digital publishing super relevant to me. When the conversation turned to the subject of cognitive dissidence Zeldman had a great quote that I connected with. It was a simple way to explain why it’s actually natural that we push forward even when we know something is wrong. He said
“We are the animals that know we are going to die.”
I tweeted this quote because it seemed
“genius” for many reason. To my surprise I received an update notifying me that Zeldman had “retweeted” and “favorited” my tweet. This seemed amazing to me considering that Zeldman has over 200,000 followers. Besides hosting this show, he is also the founder of Happy Cog and A List Apart. Even acknowledgment of praise is pretty cool from this guy.
Then I automatically started to think
“I’m not using micro-formats yet” and
“Why didn’t I make my website with something edgier like OCTOPRESS“ etc… This was all because I was assuming that if 0.5% of his followers checked me out, it would still be 1,000+ people who are knowledgable in the field of web development looking at my code. One way or the other that is really cool and interesting.
Then, to my disappointment the retweet never showed up! Why didnt’ this work? It doesn’t really bother me that I didn’t get any more visits to my website, considering this site is just for fun. But it still was a let down that it never showed up in either of our twitter feeds.
This roller-coaster of awesomeness lasted maybe 3 minutes and was interesting enough that I felt the need to document it. Sometimes that’s just the way the cookie crumbles in the jungle.
Side Note: I also took another small step towards being more semantically correct and used the
<q>"quote"</q>tag for the first time in this post.